Thursday, August 23, 2007

Not Easy Being Green, Said the Lettuce, Ha, Ha!

Chuck decided to take a week off to get away from the construction noise. It is my turn to man the fort alone, or should I say with our new partners, Wendy and Ernie.

The owners of We Promote have convinced us that they could double our business by making our brand a household name. C and S Greens has been our company name since we first started. Get it? Chuck and Silvio Greens. But our new partners want to change it.

S and C Greens was suggested and that pleased me, since my name finally came first. But then Ernie pointed out that up on a big sign people might read it as “SandCGreens,” and sand is the very last thing you want people to think of when buying lettuce.

“I like the use of the word Greens,” said Wendy thoughtfully. “Green is the new buzzword, everyone wants to be green. But the C and S part is awkward.”

Chuck and Silvio was deemed to be too informal, Charles and Silvio, too snobbish. Chilled Greens was suggested, and I sort of liked the sound of it. But Wendy thought that it sounded not cool, but cold.

Finally we all agreed on Crisp Salad Greens, or CSG for those with abbreviated minds. I wish I could say it was my idea, but instead Chuck phoned it in while relaxing on a beach in Costa Rica.

“By the time we’re finished with this,” claimed Ernie, “CSG will mean Crisp Salad Greens and it will be etched into a million minds.” Now if they all paid three dollars for the etching process, we’d be off to a good start.

The four new Greenhouses are being built simultaneously, so there is a great deal of scurrying about and dust and noise everywhere. In the heat of summer, we had to close the vents facing the construction sites, in order to keep the dust from coming in and settling on our crops.

All this talk about the color green made me think about photosynthesis. Not that I’m a plant science wiz—far from it. But the process whereby the leaves of plants turn C02 and Water and Light into Glucose and Oxygen has always fascinated me.

What does this have to do with green? An essential part of this whole process is the pigment chlorophyll, which is a basic component of the leaves of most higher plants. Chlorophyll absorbs blue and red light, but reflects green light, so we perceive it as having the color green.

Chlorophyll molecules are an essential part of the photosynthesis process, involving an electron transport chain. The chlorophyll molecules “donate” electrons to a series of molecular intermediaries, which in turn help separate the H20 molecules into H and 02.

Of course, I’m oversimplifying, because the actual process is highly complicated. But the staggering fact about photosynthesis is that it is responsible for most of the Oxygen in the Earth’s atmosphere!

So as I marvel at the green leaves of our Lettuce plants as they float on our Nutrient Ponds, I offer a silent thanks to our Crisp Salad Greens and all plants, for working so hard to keep us all alive on this planet. Without chlorophyll-bearing plants, we’d be gasping for air.

With renewed reverence, I mix up another batch of our nutrient solution, using the best-engineered plant food on the planet. Advanced Nutrients Micro, Grow, and Bloom comprise their basic diet, without the Bloom to keep our Lettuce from bolting.

AN shares my reverence for plants, I’m certain of that. If they did not, they could never have developed such products as Grandma Enggy’s Humic Acid, Fulvic Acid, and Seaweed Extract.

These three throwbacks to a bygone era, help recreate that fertile, rich, black humus that our forebears grew their vegetables in. To duplicate this plant-sustaining grow environment in a hydroponic setting was a work of genius.

AN must know an awful lot about what plants really need to thrive. Otherwise, they would never have started manufacturing three products containing live microorganisms, designed to inhabit the root zones of our plants. Not just merely to live there, but to contribute to root formation, food absorption, plant growth, and yield in a major way!

Piranha, Tarantula, and Voodoo Juice should be used cautiously in hydroponics, since the beneficial organisms multiply like crazy in water. Better use it at half the recommended strength, and you’ll still have millions of fungi, bacteria, and microbes to go around.

Calcium and Magnesium should be taken by all of us daily as supplements, in order to maintain healthy bones, teeth, and joints. Plants benefit from these two, as well. Our Lettuce, Pak Choi, and Herbs are crisper and more robust than before we started using Sensi Cal Mg Grow in our mix.

Wendy and Ernie are planning a big Brand Name launch in a swank hotel with high profile media presence. Pretty soon Crisp Salad Greens will be asked for by name by consumers, who will point out to store owners that not any Greens will do.

I feel the same way about Advanced Nutrients products. Not any nutrients will do, thank you.

posted by silvio @ 7:07 PM   0 comments


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